Email Marketing


Businesses cannot survive without communication. In this age when social profiles become the direct channel of communication, email marketing becomes the trump card of businesses. There is a big difference between creating messages intended for social users and messages for your email list. The tone, delivery, and message itself differ when you are using email as a channel for communication.

The email marketing training of Online Marketing Institutes aims to provide a clear definition of effective digital correspondence. The courses under this module outline the essentials in direct communication, so you can learn how to email market with the right content.

The qualities of effective email content include:

  • Strong subject line
  • Distinctive voice
  • Niche-specific message

Our email marketing 101 will provide you the introductory courses to master these qualities and build the foundation for your digital correspondence strategies. The goal of the training is to provide participants with the best practices taught by seasoned digital marketers. Some of the classes under this training module provide a brief overview of email program requirements that correspond to a specific audience. These will also cover the appropriate content tone and message application that will boost the effectiveness of both digital and social campaigns. The email marketing courses will also touch upon the psychology behind crafting digital messages, discussing the common triggers for continuous engagement and correspondence. Some of the classes will include a background on psychological digital marketing techniques. You will learn what invites customers to click on emails and respond to messages. The courses will guide you in creating an effective email marketing strategy that you can apply to your campaigns.

The major points that our email marketing training course will highlight include the following:

  • Identifying audience segments
  • Boosting engagement
  • Testing email elements that serve as audience triggers
  • Personalizing messages for your target audience
  • Applying calls to action on email correspondence
  • Developing an effective email roadmap
  • Determining when to send emails
  • Measuring the effectiveness of email correspondence to overall digital strategies

Apart from these digital correspondence highlights, we have newsletter writing training that includes editorial planning, calendar creation, subscriber acquisition, and overall newsletter layout. Online Marketing Institute email marketing introduction courses provide a preview on powerful communication techniques. Whether you are a digital marketer, a business owner or a student aspiring to learn the ways around the digital landscape, we have email marketing classes that will suit your skill level.